They approached me to create their advertising materials, seeking the same improvisational spirit I employed in my work with Fuji Speedway. Through collaborative discussion, we developed a flexible format adaptable to all their events, regardless of scale, budget, or venue.

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The visual system consists of three core elements: a badge-style icon, an adaptable text-based logotype, and a structured poster layout. This layout acts as scaffolding for improvised elements - as with musical score awaiting interpretation, it provides a consistent framework where free-drawn animations and illustrations can flow naturally. Like a musical key or scale, this foundation allows for creative exploration while maintaining brand coherence.

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The resulting identity bridges nostalgia and innovation, creating a robust brand presence that has proven consistently effective since its implementation. This project demonstrates how structured design systems can support creative improvisation - a perfect translation of jazz principles into visual language.

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